(KRONE, Helmut) (1925-1996) - Clive Challis: Helmut Krone. The Book. Graphic Design and Art Direction (Concept, Form and Meaning) after Advertising's Creative Revolution.

Cambridge, The Cambridge Enchorial Press, 2005. 4to. 32,5 x 24 cms. xii + 268 pp. Richly illustrated.

Publisher’s embossed black cloth, pictorial dustjacket. Fine.

Helmut Krone, an influential Art Director at Doyle Dane Bernbach, crafted iconic campaigns for Volkswagen and Avis, achieving lasting impact. His innovative approach transformed perceptions of products, including the Porsche 924 and Scott's fertilizer, showcasing his ability to rethink advertising and elevate brands. He is celebrated for his architectural vision in advertising.